# Untapped

> Untapped is a London-based full-service digital agency and product partner combining design, technology and business to build secure, scalable digital products and unforgettable brand experiences. We work with enterprises and startups across health tech, fintech, eCommerce, and platform work.

Founded by Will Yoxall after leading large-scale programmes at Barclays, Kin + Carta and Dare, Untapped began as a solo consultancy and grew into a full-service agency built to close the gaps left by multiple vendors and siloed teams. We are a certified Shopify and Webflow partner.

Our principles: outcomes (not fluff), security first, quality built in, clear reporting, predictable cost, straight-talking communication, and one fully integrated team working across strategy, design and engineering.

Key stats:
- 83%+ of clients stay with us for 3+ years
- Average time-to-launch reduced by 25% through integrated delivery
- 99% uptime and quality assurance score across recent launches

## Core pages

- [Home](https://www.thisisuntapped.com/): Overview of Untapped as your product partner, with Enterprise and Startup positioning
- [About](https://www.thisisuntapped.com/about): Our story, founding by Will Yoxall, and the values that guide our work (ambition, future-focussed, quality, straight-talking, resilience, considered)
- [Services](https://www.thisisuntapped.com/services): Full list of services across design, technology and business
- [Our Work](https://www.thisisuntapped.com/our-work): Portfolio of client case studies
- [Blog](https://www.thisisuntapped.com/blog): Articles on design, technology, GEO/SEO, and digital product strategy
- [Contact](https://www.thisisuntapped.com/contact): Get in touch to start a project

## Services

- [Discovery](https://www.thisisuntapped.com/services/discovery): User and market research to turn ideas into evidence before design and development
- [Marketing](https://www.thisisuntapped.com/services/marketing): SEO, ASO, social, PR, email and push campaigns built for compounding growth
- [Brand Identity](https://www.thisisuntapped.com/services/brand-identity): Strategy, naming, logos, colours and voice delivered as a complete brand toolkit
- [User Experience & UI Design](https://www.thisisuntapped.com/services/ux-ui-design): Journey mapping and responsive screen design focused on consistency, accessibility and conversion
- [AI Engineering & Products](https://www.thisisuntapped.com/services/ai-engineering-products): Prototypes and custom models built on your data, integrated into your business
- [Webapps & Dashboards](https://www.thisisuntapped.com/services/webapps-dashboards): Custom web apps and real-time dashboards designed around your workflows
- [Mobile Apps](https://www.thisisuntapped.com/services/mobile-apps): Native and hybrid mobile app design and development
- [Software Development](https://www.thisisuntapped.com/services/software-development): Frontends, scalable backends, DevOps, security and ongoing support
- [Marketing Sites](https://www.thisisuntapped.com/services/marketing-sites): Webflow builds and landing pages designed for speed, manageability and lead generation
- [E-Commerce](https://www.thisisuntapped.com/services/e-commerce): Online stores on the right platform with smooth shopping journeys (Shopify partner)
- [Gamification](https://www.thisisuntapped.com/services/gamification): 3D WebGL campaigns, gamified learning and eCommerce challenges
- [Agile Project Delivery](https://www.thisisuntapped.com/services/agile-project-delivery): Smart planning, clear reporting and Agile practices adapted to your team
- [QA & Testing](https://www.thisisuntapped.com/services/qa-testing): Manual and automated testing across functionality, usability, security and load
- [Startup & Business Strategy](https://www.thisisuntapped.com/services/startup-business-strategy): Product build, go-to-market, investment support and fractional CTO services

## Case studies

- [adeus](https://www.thisisuntapped.com/case-studies/adeus): Digital wills platform refresh, repositioning adeus as a modern, secure way to create a Will
- [Spirit Health](https://www.thisisuntapped.com/case-studies/spirit-health): Booking Hub rebuild from ASP.NET/SQL to Next.js/React with MongoDB, plus Clinitouch on iOS/Android
- [Clinitouch](https://www.thisisuntapped.com/case-studies/clinitouch): Remote care platform extending diabetes referrals and education beyond the clinic
- [Jack & Abel](https://www.thisisuntapped.com/case-studies/jack-abel): Brand identity and website celebrating ethical makers and sustainable quality
- [AMEX](https://www.thisisuntapped.com/case-studies/amex): Enterprise marketing case study with American Express
- [Utility Warehouse](https://www.thisisuntapped.com/case-studies/utility-warehouse): Enterprise digital programme
- [Ogilvy](https://www.thisisuntapped.com/case-studies/ogilvy): Agency partnership delivery
- [Stuff from the Loft](https://www.thisisuntapped.com/case-studies/stuff-from-the-loft): Marketing site and QA delivery
- [The Wayback](https://www.thisisuntapped.com/case-studies/the-wayback): VR reminiscence platform supporting people living with dementia
- [Auto Service Plan](https://www.thisisuntapped.com/case-studies/auto-service-plan): Startup and business strategy case study
- [Oxa Life (a Nanoleq company)](https://www.thisisuntapped.com/case-studies/oxa-life-a-nanoleq-company): Health tech product work
- [Cotswold Veg Box](https://www.thisisuntapped.com/case-studies/cotswold-veg-box): eCommerce platform for a sustainable veg box business
- [Pledge](https://www.thisisuntapped.com/case-studies/pledge): Startup product build
- [Toaster](https://www.thisisuntapped.com/case-studies/toaster): Gamification campaign work
- [Astro Prepare](https://www.thisisuntapped.com/case-studies/astro-prepare): Platform reducing barriers to entry for astronaut selection candidates
- [Waypoint](https://www.thisisuntapped.com/case-studies/waypoint): Startup platform work
- [Car Protect Direct](https://www.thisisuntapped.com/case-studies/car-protect-direct): Insurance and protection platform
- [Skurt](https://www.thisisuntapped.com/case-studies/skurt): Mobile-first product experience
- [Biami.io](https://www.thisisuntapped.com/case-studies/biami-io): Platform build
- [DevRel](https://www.thisisuntapped.com/case-studies/devrel): Talent platform work
- [Women's Golf Community](https://www.thisisuntapped.com/case-studies/womens-golf-community): Community platform build
- [Six Sells](https://www.thisisuntapped.com/case-studies/six-sells): Platform work
- [Captain Seat](https://www.thisisuntapped.com/case-studies/captain-seat): Platform work
- [Hybone](https://www.thisisuntapped.com/case-studies/hybone): Platform work
- [A Leading Health Tech](https://www.thisisuntapped.com/case-studies/a-leading-health-tech): Software development for an enterprise health tech client

## Clients

Enterprise clients include Barclays, Assa Abloy, Current Health, EA Sports, GOV.UK, Spirit Health, Utility Warehouse, and American Express. Startup and scale-up clients include Jack & Abel, Auto Service Plan, Astro Prepare, Oxa Life, adeus, Cotswold Veg Box, Pledge, and Waypoint.

## Optional

- [Privacy Policy](https://www.thisisuntapped.com/privacy): How we handle data and cookies
- [Environmental Policy](https://www.thisisuntapped.com/environmental-policy): Our environmental commitments
- [LinkedIn](https://www.linkedin.com/company/thisisuntapped/): Company updates and articles
- [Instagram](https://www.instagram.com/thisisuntapped/): Visual work and team culture
- [Facebook](https://www.facebook.com/thisisuntapped): Social updates
- [Book a call](https://calendar.app.google/VssPCupf67kHZQYN6): Schedule a chat directly

## Contact

Untapped Solutions Limited
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Website: https://www.thisisuntapped.com