We are proud to share that Untapped has been named App Development Agency of the Year and B2C eCommerce Agency of the Year at the 2026 National Digital Awards.
Two categories, two wins, in the first set of awards we have entered this year!
The National Digital Awards shine a spotlight on the outstanding digital talent powering innovation across the United Kingdom. From agencies delivering transformative client work, to creators redefining online culture, to tech teams building the platforms of tomorrow, these awards celebrate the people who push boundaries, solve real problems and move our industry forward.
In a landscape marked by rapid change, rising client expectations and the growing impact of artificial intelligence, the digital sector continues to show resilience, creativity and progress. These awards recognise that spirit. They exist to champion the individuals and teams who work tirelessly behind the scenes, often without recognition, to deliver excellence every day.
More than an awards ceremony, the National Digital Awards bring the UK digital community together. They connect leaders, celebrate achievement and raise industry standards across the country.
Digital is now at the heart of every sector, every organisation and every consumer touchpoint. Our industry has never been more influential, or more pressured. Innovation cycles are faster, competition is fiercer, and expectations keep rising.
This is the moment to celebrate:
- The agencies who never stop delivering
- The creators who inspire millions
- The developers who build the invisible foundations
- The leaders who support teams through constant change
- The emerging talent redefining our future
By recognising excellence, we amplify it. By celebrating talent, we elevate the entire industry.
Entering digital awards was one of our goals for the year. We have always let the work speak for itself, but we wanted to put it in front of an independent panel and see how it measured up against the best in the country.
The National Digital Awards was the first one we applied to. We chose two categories that sit at the core of what we do, and we made the case as plainly as we make everything else: real projects, real problems, real outcomes.
We came away with both:
- App Development Agency of the Year
- B2C eCommerce Agency of the Year
Winning App Development Agency of the Year reflects the way we build software: products people actually use, shipped on time and looked after well beyond launch. The project at the heart of our application was The Wayback, a VR reminiscence therapy platform built with BAFTA-winning filmmakers to help people living with dementia reconnect with shared national memories. We made a deliberately unfashionable call early on, building for Google Cardboard rather than high-spec headsets, because lowering a simple device to pause an experience is a much gentler interaction for someone with dementia than removing a strapped-on headset. When Google walked away from Cardboard, we didn't walk away from the decision; we became contributors to the open-source project ourselves to keep it alive. The result is a platform now used in care homes and schools across the UK, validated by independent clinical research and backed by councils, the NHS and major commercial partners, built on foundations that have let it scale well beyond a single pilot.
It sits alongside a broader run of app work over the year, from Skurt's video-led reinvention of recruitment, to myDex's modern take on the Yellow Pages, to My AutoService Plan, a web app that took on the unglamorous but genuinely unsolved problem of MOTs and servicing for older used cars and is now in acquisition talks valuing the business in the millions.
Winning B2C eCommerce Agency of the Year reflects the other side of that same craft: storefronts that are quick, considered and built to sell, rebuilt on the right platform for each client rather than the easiest one for us. Our submission centred on Cotswold Veg Box, a sustainable, plastic-free veg box business we've worked with since the very first version of their site in 2020. This year's project was a full migration from SquareSpace to Shopify, delivered with zero downtime over the Christmas period and live by 1 January, adding the self-managed subscriptions, pausing and rescheduling their customers had been asking for, alongside a full brand refresh. The new platform has underpinned the business's strongest year yet, including its first franchise opening, won entirely on the strength of the brand.
We also pointed the judges to The Stripes Company, where we solved a problem the fabric retail industry had quietly lived with for years: selling material by the metre, in proper decimal increments, inside a standard e-commerce platform. And to Jack & Abel, a new premium brand we built from the ground up in 2024, from identity and packaging through to a full ecommerce store, that has spent its first year trading like a far more established name.
Thank you
Thank you to the National Digital Awards team and the judging panel, and to every client who trusted us with work worth entering. These two wins belong to the whole team, and to the partnerships behind the projects that earned them.
Any thoughts?
Leave a comment