The right mix of
design, Technology
& STRATEGY.
Created to scale.
A London digital product studio

Your product
partner

In partnership with
Together, we decide what to build, what to cut and what will hold up.

Our senior team brings design, technology and strategy together to plan, build and grow apps, websites and eCommerce for scaleups and established UK organisations. We start with a safe first step and stay with you after launch.

Enterprise

A senior design, technology and strategy team that works like part of your own.

Replacing a dated app or turning a web portal into one? We start with a discovery sprint that gives you the business case. Then we build inside your systems, with our own business analysis and project management, so your team isn't translating.

Start Up

The senior product team you haven't hired yet.

Just raised, launching or rebuilding? Design, technology and strategy as 1 team. We tell you straight what to build first and what to cut, start with a fixed first step, and stay on after launch.

Our Work

adeus

The Future of Wills is Here

adeus needed a website and a platform that made a new kind of will feel simple and safe. We shaped the story, design and content structure of the site, then led the UX and UI for the platform itself as part of an Innovate UK grant project, designing secure digital legacy tools people can trust. The result is a modern, secure, human-first way to create a will, from first visit to final signature.

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View our work

spirit

Digital

Digital Health Solutions

Spirit Health needed a healthcare booking system clinicians could rely on and a remote care app patients would use. We modernised the legacy Booking Hub from ASP.NET and SQL to Next.js, React and MongoDB, in stages, then launched the Clinitouch healthcare app on iOS and Android. The result: better clinical efficiency, simpler diabetes referrals and education, and remote care that reaches beyond the clinic.

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View our work

jack

& abel

Elevate Everyday Moments

Jack & Abel believe in beautiful everyday moments. We built the brand and the website around that belief: strategy and tone of voice, visual system, UX and a streamlined shopping journey, so the story and the checkout feel like the same brand.

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View our work

why untapped

47

Projects in the last 2 years and counting...

4

Industry awards, including a D&AD Pencil and 2 National Digital Awards 2026.

65k+

Founders on SeedLegals, where we are the first digital agency partner.

47

Projects in the last 2 years and counting...

4

Industry awards, including a D&AD Pencil and 2 National Digital Awards 2026

65,000

Founders on SeedLegals, where we are the first digital agency partner.

One team, fully integrated

Strategy, design and engineering working as one, in your tools and workflow.

Straight talking

Honest advice, proactive communication and a partner who is accountable.

Predictable cost

Transparent scope and pricing, board-ready reports that make approval easy and simple change control.

Outcomes, not fluff

We align to your KPIs and ship what moves the numbers. Results you can show.

Quality built in

Clear definition of done, code reviews, automated tests and user validation.

Security first

Built in from day one, reviewed at every step, with tight controls and full activity logs.

Clear reporting

Roadmaps, fortnightly demos and delivery metrics with exec-ready summaries.

Outcomes, not fluff

We align to your KPIs and ship what moves the numbers. Results you can show.

Security first

Built in from day one, reviewed at every step, with tight controls and full activity logs.

Quality built in

Clear definition of done, code reviews, automated tests and user validation.

Clear reporting

Roadmaps, fortnightly demos and delivery metrics with exec-ready summaries.

Predictable cost

Transparent scope and pricing, board-ready reports that make approval easy and simple change control.

Straight talking

Honest advice, proactive communication and a partner who is accountable.

One team, fully integrated

Strategy, design and engineering working as one, in your tools and workflow.

Recognition

Here's what they had to say

“I’ve worked with Untapped several times, most recently on a full system overhaul at Spirit Health. Untapped nails requirements upfront, communicates clearly, and delivers. I’d happily recommend Untapped for new builds or technical consultancy.”

Matt Gregory, Spirit Health

“Untapped were excellent partners on quick-turn work. Fast, flexible with feedback, and committed to high production standards. The final outputs met everyone’s expectations.”

Connor Keeshan,
Managing Director, RGA

“Untapped jumped on a last-minute project and handled it flawlessly. Despite a thin brief, they got to the core fast, fit our workflow, and exceeded expectations. I’d readily recommend Will and Untapped.”

Jane Harrington, Production Director, Toaster Ltd.

“It's rare, but sometimes you work with partners, vendors, service providers and others who just understand you; not just your business, but your tone, your values, and in this case your vision. Untapped is one such company. Their work on the new adeus website is a perfect reflection of our vision. I could not recommend them any more highly. The result is amazing, we also learned a lot, got to tell our story, and have that translated by Untapped into something we're really proud of.”

Mark Hedley, Co-founder & COO, adeus

“Untapped has been an incredible help to our project from day one. Constantly challenged to find workarounds and creative solutions thanks to a changing tech landscape, the Untapped team never let up. And the final product, The Wayback, is now once again helping those living with dementia to relive their past happy memories. I would recommend Untapped without a second thought - they will be the making of your project.”

Dan Cole, Founder/Exc Creative Director, The Wayback/Havas
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