Untapped Insights

Choosing an app development agency is a big move. It’s also where a lot of startups, scaleups and even established brands lose time, money and momentum. We’ve had countless clients come to us after getting burnt by a previous partner. The signs were there early on, but they were missed or ignored.

The decision between hybrid and native app development is more than a technical one. It’s a strategic choice with far-reaching consequences across time, budget, scalability, and user experience. As mobile demand skyrockets and developer resources tighten, smart companies are asking: Is native development still worth it, or is hybrid finally the faster, leaner way to scale mobile experiences?

If you’re running an online store or thinking about launching one, chances are you’ve come across Wix, Squarespace, and Shopify. All three offer website building tools, but only one truly stands out when it comes to building and scaling a high-performing e-commerce business.

If you're building a mobile app today, chances are you're choosing between two of the most popular cross-platform frameworks: Ionic React and React Native. Both let you build high-quality mobile apps using JavaScript and React. But they approach things very differently. Depending on your goals, team, and long-term plans, the right choice could save you months of work and thousands of pounds.

The human mind is a powerful machine capable of constructing entire worlds from thought alone, and virtual reality taps into this innate ability to reshape perception, enabling immersive therapeutic experiences that can accelerate healing and transform patient care.‍

A practical guide to moving your domain without website or email downtime using smart DNS setup and testing.

UK startups are losing R&D funding by missing HMRC’s new notification deadline. No form, no claim.

Interactive learning is changing how UK healthcare staff and students train. It’s more engaging, more effective, and backed by data. Here’s why it works.

Startups need to move fast. Markets shift. Startups move fast. So should your processes. We use agile strategies built for early-stage teams—practical, focused, and ready to scale.

The recent collapse of Builder.ai has made headlines across the tech world. But for those of us who build high-quality, scalable digital products day in and day out, it's not exactly surprising.

Untapped is delighted to announce that, as of 26 April 2025, The Wayback officially became part of the Untapped family. This partnership marks a bold new chapter in the story of dementia care, blending Untapped’s technical and commercial firepower with the creative brilliance and commitment of The Wayback founders.

Choosing the right Hybrid App framework can make or break the foundations of your digital product.

Building and maintaining a robust UI component kit is a necessity. Designers and developers need tools that empower seamless collaboration, enforce consistency, and scale with evolving product requirements. Enter Figma: the cloud‑first design platform redefining how teams create, manage, and iterate on UI component systems.

Launching an app without a strategy for visibility is like opening a restaurant in a ghost town, it just won’t get noticed. In today’s crowded app landscape, App Store Optimisation (ASO) is the game-changer between an app that soars and one that gets lost in the shuffle.

In today’s fast-paced digital landscape, every interaction is an opportunity to level up. Gamification isn’t about sprinkling fun on your website, it’s a strategic play that transforms everyday engagement into a dynamic, measurable journey.

2024, was a year of remarkable evolution in the tech industry. Key trends included the rise of AI-driven personalisation, the increasing importance of mobile-first design, and the surge in e-commerce integrations to meet the growing demands of online consumers.

Creating a successful mobile app is not just about having a good idea, it is also about putting in place the right tools, processes and team to enable scaling. In this article, you are going to find out what are the top 10 essentials that every growing app must have for it to thrive and some bonus tips on how your app can stand out from the competition.

Discover why CTAs are crucial for conversions and learn how to create effective ones that resonate with your audience.

The decision between client-side rendering (CSR) and server-side rendering (SSR) is crucial when it comes to web development since it affects user experience, performance, and overall success.

Making a choice between SQL and NoSQL databases might be a game-changer for your company in the digital age. At Untapped, we are aware of how crucial data is to achieving your goals. We'll solve the puzzles around SQL and NoSQL databases in this post, enabling you to make decisions that support your digital objectives.

Hybrid mobile apps can offer cost-efficient, cross-platform solutions for start-ups & enterprise companies alike to reach wider audiences quickly.

Discover Webflow for your website – a versatile platform with easy editing, customisable plugins, and seamless eCommerce integration.

Get ahead in eCommerce with Untapped's Webflow skills. Tailored stores, SEO, seamless integrations. Contact for custom eCommerce solutions.

Advice for start-ups from three experienced individuals talking on the panel hosted by Standard Ledger.

Mobile app developers fuse technical prowess and creativity to craft seamless, user-centered experiences in your beloved apps.

Untapped elevates The Wayback's VR app for dementia support, partnering with Headjack.IO for iOS, Android, and VR headset quality and expansion.

Amid mobile dominance in searches, firms leverage app downloads, push notifications, and rising mobile usage to boost sales and brand visibility.

RxJS struggles with sequential requests. Introducing concatJoin utility function for simplicity and readability in aggregating results.

PWAs offer native-like experiences, saving costs with a single codebase. See why a PWA is right for your project...

Facing TS1219 error in Angular 10? It's an IDE glitch due to new file import rules. Read on to find out more.

Ionic 4, released in 2019, is a game-changer with framework flexibility, improved capabilities, and enhanced performance for all.

Explore hybrid vs. native app development, from iOS and Android choices to evolving technologies like Ionic and React Native since 2008.