Making Blockchain Feel Human: The UX Behind adeus True Wills — Featured in CoinGeek

CoinGeek recently published a feature on the launch of adeus True Wills, a system that lets people protect and verify their wills using blockchain technology, without ever needing to know blockchain is involved.

It's a great read. But here's the bit that caught our attention: almost every answer in the interview comes back to the same idea, that the technology should disappear behind the experience.

That's exactly the problem we were brought in to solve.

The challenge

adeus was integrating blockchain and smart contract functionality to support digital wills and asset tokenisation. The underlying technology is genuinely sophisticated cryptographic hashing, on-chain timestamping, verification logic, but none of that matters if the person using it doesn't feel confident, safe, and in control.

The challenge wasn't technical. It was human. How do you take a deeply sensitive subject (planning for what happens after you die) and layer in deeply unfamiliar technology (blockchain), without making the experience feel cold, confusing, or overwhelming?

What we did

We designed the end-to-end UX and UI for the True Wills platform. That covered information architecture, task flows, wireframes, content design, field logic, and a detailed microcopy bank for guidance, validation, and edge cases. We built an edge-case library to handle real-world issues like timeouts, large file uploads, and unstable connections the kinds of things that erode trust fast in a high-stakes journey.

On the UI side, we created a component library and design tokens, defined responsive patterns, and produced interactive prototypes for usability testing. We also delivered developer-ready handoff documentation, state catalogues, and an iteration backlog for post-launch refinement.

Before any of that design work started, we ran structured discovery workshops with the adeus team to align on requirements, reduce ambiguity, and define a fixed scope. That upfront investment meant we weren't guessing  we were building against a clear, shared understanding of what the product needed to do and who it needed to serve.

Why this matters

The CoinGeek article quotes adeus Co-Founder Mark Hedley on the philosophy behind the product: users shouldn't have to think about the technology at all. They upload a will, receive a certificate of verification, and know their document is protected. The blockchain works quietly in the background.

That's a design outcome, not just a technology decision. Getting there required careful choices about language, layout, progressive disclosure, error handling, and information hierarchy the kind of work that's invisible when it's done well.

We're proud of the role we played in making that happen. When a product this complex launches and the first reaction is "that feels simple," the design has done its job.

The bigger picture

This project reinforced something we see across our work: the harder the subject matter, the more design matters. Whether it's blockchain, healthcare, finance, or any domain where trust is non-negotiable, the experience layer is what turns capability into confidence.

If you're building something complex and need it to feel simple, that's where we come in.

Read the full CoinGeek feature on adeus True Wills.