Your online store should be a sales engine, not a storefront. We design and build e-commerce sites that are fast, on-brand, and built to convert. From Shopify builds that scale with operations, to content-rich WordPress sites extended with WooCommerce, to enterprise-grade BigCommerce setups, we deliver platforms that perform. Every decision is grounded in speed, usability, growth, quicker load times, smoother journeys, and stronger conversions. We streamline operations, optimise product flows, and ensure your site is a tool for revenue, not a bottleneck.
E-commerce discovery defines direction and ensures delivery by answering “What are we building, who is it for, why will they buy, and how should it look, perform, and integrate?” providing clear guidance across every layer of design, platform, and technology.
Why It Matters
Online shoppers are impatient. Seconds make or break sales. A well-designed, conversion-focused store loads quickly, builds trust, and makes buying effortless.
Fast, reliable performance
Optimised hosting, clean code, and lightning page loads keep customers browsing and buying.
On-brand design that sells
Interfaces crafted to reflect your brand, inspire trust, and guide customers to checkout.
Conversion-focused UX
User journeys are shaped to reduce friction and maximise sales.
Built to scale
From startups to enterprises, add features, storefronts, and integrations as you grow.
Platform expertise
Technology agnostic by nature. Shopify for scale, WordPress & WooCommerce for content-led brands, BigCommerce for enterprise demands, other stacks for custom needs.
Search & discoverability
SEO, structured data, and Core Web Vitals were tracked from day one to capture demand.
Our E-Commerce Process
We follow a collaborative process that aligns business goals, selects the right platform, designs for conversion, builds securely, and hands over with training and support.
Step One
Alignment & Scope
Workshops turn commercial goals into clear requirements, success metrics, and constraints. We define buyer journeys and store outcomes so everyone is aligned.
Step Two
Platform & Architecture
We assess scale, team skills, and roadmap, then select the right stack for Shopify for streamlined scaling, WooCommerce for content-rich builds, or BigCommerce for enterprise-grade operations.
Step Three
UX, UI & Catalogue
We design journeys from landing to checkout, mapping product flows, categories, and content. Accessibility, micro-copy, and reusable components keep experiences consistent.
Step Four
Build & Integrations
We implement front-end, back-end, and third-party tools in slices. Payments, inventory, logistics, and analytics all wired in. Environments and CI/CD pipelines keep deployments safe.
Step Five
Quality & Performance
Automated testing, accessibility audits, and performance budgets ensure reliability. We monitor Core Web Vitals, checkout speed, and conversion funnels.
Step Six
Launch, Training & Handover
We provide admin guides, walkthroughs, and training for your team. You leave with control of content, catalogue, and operations.
Step Seven
Optimise & Grow
We track conversions, SEO, and KPIs post-launch. Continuous CRO and performance improvements keep your store aligned with customer behaviour.
Case Studies
Tailored for Startups and Enterprises
Not everyone has or needs the same E-commerce capability. We adapt to the stage and needs of your business.
For startups, the focus is to launch quickly and validate with live customers, and iterate from real sales & data. Scalable foundations with lean, conversion-focused design.
For enterprises, the focus is to map complex integrations, roles, and compliance. Deliver BigCommerce or Shopify Plus setups with multi-storefronts, audit-ready documentation, and global scalability.
What You Get
At the end of our e-commerce delivery, you’ll have a launch-ready online store and a complete toolkit to operate, optimise, and grow it with confidence.
A working store, end to end
Planned, built, tested, and deployed on the right platform (Shopify, WooCommerce, BigCommerce or custom), with clear success metrics and a path to scale.
Storefront design system
A bespoke design system with reusable components, aligned to your brand and optimised for conversions. Guidelines, accessibility standards, and microcopy patterns baked in.
Performance-first build
Core Web Vitals tracked from day one, optimised hosting, caching, and image delivery. Every second saved adds sales and reduces abandonment.
Checkout & integrations
Secure payments, inventory, shipping, and marketing tools wired in. Integration points are documented and extensible as you grow.
Analytics & CRO toolkit
Conversion funnels, heatmaps, and dashboards are set up to measure real behaviour. CRO tracking is included to identify what’s working and what’s not.
Content & catalogue model
Structured product and content architecture for growth. Categories, filters, and metadata are designed to support SEO, discoverability, and scalability.
Security baseline
Hardened authentication, least-privilege access, monitoring, and compliance-ready evidence so your store and customer data remain safe.
DevOps pipeline
Staged environments, automated checks, CI/CD pipelines, and rollback paths to keep releases smooth and reliable.
Documentation & runbooks
Architecture diagrams, workflows, and admin guides so your team can confidently manage products, orders, and content.
Handover & training
Live walkthroughs, recorded sessions, and Q&A so your team can own the platform from day one.
Roadmap & estimates
A phased plan with effort breakdowns, risk mapping, and mitigations so stakeholders can approve with clarity.
Post-launch options
Support and optimisation sprints that prioritise value - from SEO refinement to CRO tests - without locking you in.
Together, these deliverables give you a complete operating toolkit for e-commerce, a site that loads fast, looks great, and converts. From design systems and conversion tracking to secure checkouts and automated deployments, you’ll have everything needed to bridge strategy and execution. We can extend the stack to suit your context, but this set forms the core foundation for success.
Ready to build a store that maximises conversion?
A tailored e-commerce platform is an investment that pays back in growth, conversions, and customer trust. Templates and shortcuts can limit performance and flexibility. Build it right, and your store becomes a growth engine.
Let’s talk about how Untapped delivers online stores that are fast, secure, and built to convert. Book a call and we’ll map the clearest path from idea to launch.
FAQs
1. Which platform should we choose?
It depends on your goals. Shopify for simplicity and scale, WooCommerce for content-heavy commerce, BigCommerce or a custom stack for enterprise operations. We’ll guide you through the choice.
2. Can you integrate our existing tools?
Yes. Payments, logistics, ERPs, CRMs, or marketing automation – we wire them into your store.
3. How long does a project take?
4-8 weeks for standard stores, 8-12+ weeks for complex or enterprise builds.
4. Who owns the store?
You do. Full access, repositories, and documentation included.
5. Will it rank and load fast?
We optimise for SEO and speed from the start, measuring Core Web Vitals and refining performance. We offer ongoing SEO packages to help you stay top of the rankings.
6. What happens after launch?
You get training and support. We can continue with optimisation sprints or hand over to your team.
