Your marketing power growth, not burn budget. We deliver growth through consistent execution across every channel. SEO to capture demand, ASO to increase installs, social media to build community, PR campaigns to earn attention, email to nurture leads, and push notifications to bring users back.
Every strategy is data-backed, creatively executed, and designed to deliver measurable growth.
Marketing defines direction and ensures delivery by answering “Who are we trying to reach, why will they care, and how do we convert attention into growth?” You get a clear campaigns, optimised channels, and a repeatable process that drives results month after month.
Why It Matters
Marketing only works if it’s consistent.
One-off campaigns spike and fade. We focus on execution that compounds.
SEO & Visibility
Ensures your business attracts a steady stream of qualified traffic. By building authority in search and ranking for competitive terms, you create a channel that delivers sustainable leads and credibility.
ASO & Installs
Drives discovery and conversion in app stores. By optimising keywords, descriptions, and creative assets, we help your app rank higher and turn more browsing users into active downloads.
Social & Community
Strategies are built around authentic engagement. By creating platform-native content and promoting real conversations, your brand becomes part of the culture, encouraging loyalty and advocacy.
PR & Awareness
Earns attention in ways paid media cannot. By crafting compelling stories and securing coverage, we put your brand in front of audiences that matter and create narratives that people share.
Email & Drip Campaigns
Nurture relationships over time. Automated, segmented flows deliver the right messages at the right moments, turning prospects into customers and customers into repeat buyers.
Push & Retention
Strategies keep your users coming back. With timely, personalised notifications, we prompt re-engagement, increase lifetime value, and strengthen the bond between users and your product.
Our Marketing Process
We follow a collaborative, data-first process that balances creativity with measurable outcomes.
Step One
Discovery & Audit
We review your current presence, audience behaviour, and funnel gaps, setting clear goals and success metrics.
Step Two
Strategy & Channel Mix
We design the right combination of SEO, ASO, social, PR, email, and push based on your growth stage and budget.
Step Three
Creative & Execution
Campaigns and content are designed platform-first: keywords optimised, assets tested, and stories pitched to resonate.
Step Four
Optimisation & Reporting
Performance is tracked in dashboards; data drives A/B testing, channel iteration, and continuous improvement.
Step Five
Scale & Compound
We double down on what works, expand into new markets and channels, and refine workflows for lasting growth.
Case Studies
Tailored Marketing for Startups and Enterprises
Marketing shouldn’t be the same for everyone. We shape the strategy, pace, and channel mix around your goals so you get traction without unnecessary complexity.
For startups, the focus is fast growth and clear proof of value. We build lean strategies that capture demand early, deliver quick wins across SEO, ASO, and social, and create momentum you can scale from launch. Every campaign is designed to validate your proposition, attract your first users, and turn attention into traction.
For enterprises, the focus is scale and consistency. We integrate with existing workflows, align with internal teams, and deliver predictable, measurable growth across every channel. From advanced reporting and stakeholder-ready dashboards to campaigns built for sustained visibility and retention, we ensure marketing becomes a trusted engine that compounds over time.
What You Get
At the end of our marketing delivery, you’ll have a complete, multi-channel growth engine designed to run and scale with confidence. Drawing on proven industry approaches, every deliverable is both actionable now and adaptable for the future.
SEO Roadmaps and Audits
Technical fixes, keyword strategies, and content frameworks designed to secure first-page rankings and sustain visibility over time. Reports and dashboards track Core Web Vitals, ranking progress, and traffic growth.
ASO Programmes
Optimised app titles, metadata, and creative assets, plus A/B tests on icons, screenshots, and videos. Regular iteration ensures your app stays competitive in search and converts store visitors into downloads.
Social Media Toolkit
A full content calendar, platform-specific templates, and community management guidelines. Engagement dashboards track reach, interactions, and sentiment, making your social presence measurable and repeatable.
PR Campaigns and Playbooks
Media lists, press release templates, influencer outreach frameworks, and tracking dashboards. We hand you a process for crafting and pitching stories that earn coverage, build credibility, and amplify awareness.
Google Ads Campaigns
Search, display, and remarketing strategies built to capture high-intent traffic and drive conversions fast. We manage keyword research, ad copy, audience targeting, and bidding optimisation, ensuring every pound spent delivers measurable ROI. Detailed performance dashboards track impressions, clicks, conversions, and cost per acquisition, giving you full visibility into campaign impact.
Email & Drip Campaigns
Automated flows mapped to your customer journey, segmented audiences, and A/B-tested subject lines. You’ll also get deliverability checks, performance dashboards, and conditional logic flows so you can nurture at scale.
Push Notification Framework
Personalisation logic, behavioural triggers, and timing rules designed to maximise opt-ins and re-engagement. Dashboards measure delivery, open rates, and retention impact.
Performance Dashboards
Unified reporting across SEO, ASO, social, PR, email, and push. KPIs are tracked in real time so you can make confident, data-driven decisions without piecing together spreadsheets.
Roadmaps and Estimates
A phased plan with effort breakdowns, ROI targets, and risk assessments. This gives stakeholders clarity on what’s happening now and what’s next.
Runbooks and Guidelines
Documentation covering campaign workflows, brand voice for content, media outreach steps, and technical SEO/ASO processes. These ensure continuity and empower your team.
Handover and Training
Live walkthroughs and Q&A sessions for your team, plus admin guides and playbooks so you can confidently run campaigns internally or with us.
Post-launch Options
Ongoing optimisation packages that prioritise ROI. Whether you want us to continue execution or transition everything in-house, the focus stays on value, not lock-in.
Together, these deliverables give you a complete marketing operating system. From technical SEO fixes and ASO testing to PR playbooks, automated drip campaigns, and push notification frameworks, you’ll have everything needed to run, measure, and scale consistent marketing execution. We can extend the toolkit to fit your context, but this set forms the core foundation for sustainable growth.
Ready to Run Campaign That Drive Real Growth?
Short-term hacks fade. Consistent, multi-channel execution compounds into lasting growth. SEO, ASO, social, PR, email, and push notifications, working in sync, create a growth engine that scales.
Let’s talk about how Untapped can deliver marketing that drives visibility, installs, awareness, and retention. Book a call today, and we’ll map the clearest path from where you are to where you want to grow.
FAQs
1. How do you decide which channels matter most?
We assess your goals, funnel stage, and competition, then build the most impactful mix.
2. Do you handle both strategy and execution?
Yes. We build the plan and execute across SEO, ASO, PR, social, email, and push.
3. How long until results?
SEO and ASO typically take 3-6 months to compound. Social, PR, and retention tactics often show traction within weeks.
4. Will campaigns integrate with our current stack?
Absolutely. We connect to CRMs, analytics, and automation tools to centralise insights.
5. Who owns the campaigns and data?
You do. We provide all reports, dashboards, and playbooks for full transparency.
6. What happens after launch?
We either continue optimising or hand over with training, dashboards, and playbooks.
