"Toaster is a creative agency that specialises in helping brands make meaningful connections with their audiences. With a stellar track record and an impressive client list that includes Samsung, Google, and YouTube, Toaster is known for its innovative campaigns and user-first approach. When Toaster wanted to do something unique and impactful for their Christmas campaign, they reached out to Untapped. Their idea: Toaster Island, a digital space where clients could plant a tree on a 3D-rendered island and receive a digital token in return. For every tree planted, a real one would be planted in Scotland through their partnership with Trees for Life, reinforcing their commitment to sustainability."