Case Study

Car Protect Direct

Website build
Checkout UX
Backend API
View live project
mockup of a laptop showing the cpd website homepage


Cars aren’t cheap. If the price of the vehicle isn’t enough to keep you up at night, the cost of maintenance might be. That’s where Car Protect Direct comes in.

Dedicated to saving you thousands and keeping you safe on the road, Car Protect Direct offers tailor-made monthly subscription plans, bundling servicing and warranty into one. Better still, they’re one of the only providers approved by Trading Standards.
Collaboration with For Sure Studio
CPD logo white on purple brand colours
image showing the cpd website homepage
image of a person holding their mobile phone while scrolling through the cpd website


We have many partners in the industry and one of them is For Sure Studio. When the team got in touch and asked us to help build the Car Protect Direct site — we couldn't resist.

Car Protect Direct was looking for a modern and simplistic website, both in looks and features. While it needed to highlight their products, it required a smooth checkout for visitors, too — user experience was important.

Aside from helping with the build, we suggested improvements in tech and UX to ensure customers could check out in as few clicks as possible.
image of section of cpd website showing customer bundle options

The project included:

Up to date digital strategy
End-to-end operational model
Streamlined payment options
Fully responsive website
mockup of 3 tablets each displaying different parts of the cpd website


So the Car Protect Direct website is a simple one, and that meant it needed a simple and smart user journey. In total, there are three core pages with nine variations, which are retrieved from CDP’s back-end via API. We then used 3rd party tech providers to make the checkout process as simple as it needed to be.

Another smart feature we included is the ability to look up a vehicle from its registration number. This saved the user time and meant they didn’t have to enter many form fields.

To speed up the checkout process further, we used a modern feature to look up the customer’s address, too. Where normally you’d have to enter a postcode and first line of address — with CPD’s it’s one or the other.

For those really in a hurry, we made it possible to check out by setting up a direct debit in three clicks. Yes, three. You see, once a customer has seen a product they want, buying it is their next thought. They don’t want to faff around entering every line of their address or spend minutes setting up a direct debit. They want to be in and out. And that’s what we made possible.
mockup of a mobile phone showing the cpd website
mockup of a mobile phone showing the cpd website
mockup of a mobile phone showing the cpd website
mockup of a mobile phone showing the cpd website

The Impact

Project turned around in short timescales, perfectly on budget
Simple to use, maximum user experience
Effective basket process aiding convenience & trust
Streamlined sign up for enhanced user adoption
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star

Here’s what they had to say

We worked with Untapped on a VERY last minute project and I couldn't imagine a safer set of hands! Our brief to them was scant at best, but they got to the very bones of it with ease. They approached the job with creativity and flexibility, while we were probably the worst kind of client! They made suggestions and slipped into our working methods with ease. The end product far exceeded our expectations and I wouldn't hesitate to recommend Will and Untapped. I look forward to working with them again soon.
Having worked with Will and the team at Untappd since the inception of my business in April 2020, I have come to rely on the expertise and support that they have provided throughout my journey into e-commerce entrepreneurship. Without their significant expertise it would have been impossible to get my business off the ground so quickly and professionally. I am indebted to Untapped for their continuing support as my business not only expands but thrives within a competitive industry.
Untapped has been an incredible help to our project from day one. Constantly challenged to find workarounds and creative solutions thanks to a changing tech landscape, Will and his team never let up. And the final product, The Wayback, is now once again helping those living with dementia to relive their past happy memories.
Web3 is the fastest-paced and most fluid sector I've worked in. We needed a partner who were able to quickly grasp the basis of the project as well as work with the same pace and flex. Untapped nailed this on both counts and delivered a great looking site in a very small timeframe.
Love it, thanks again Will Yoxall, Glen Saunders and the team at Untapped. If anybody is looking for fast, affordable and quality design work I can highly recommend the team at Untapped.
Working with Untapped has been a pleasure. Within two weeks we had a fully functioning e-commerce website and were taking our first veg box orders. They've helped us develop our business, providing continual site upgrades, help and direction to create and establish our business plan and providing weekly marketing graphics to aid sales and boost brand presence. We look forward to using their skills and knowledge as our business grows and develops.
Will and James at Untapped took the necessary time to understand our product, then delivered a simple and effective app for watching Virtual Reality films on Android and iOS devices. They’ve continued to provide support for our requirements, resolving multiple technological challenges, while also making valuable suggestions for enhancements aligned with business opportunities for us. They are a great team to work with.

More case studies

So, how can we help you?

General chit chat

Speak to our friendly team.

Get some support

Something broken? Got a non-urgent question? Support is the one.

Call us

Mon-Fri from 8am to 5pm.
0203 004 7985

Unleash your untapped potential

Get in touch to find out what we can do for your business.
Get in touch