Case Study

Car Protect Direct

Website build
Checkout UX
Backend API
View live project
mockup of a laptop showing the cpd website homepage


Cars aren’t cheap. If the price of the vehicle isn’t enough to keep you up at night, the cost of maintenance might be. That’s where Car Protect Direct comes in.

Dedicated to saving you thousands and keeping you safe on the road, Car Protect Direct offers tailor-made monthly subscription plans, bundling servicing and warranty into one. Better still, they’re one of the only providers approved by Trading Standards.
CPD logo white on purple brand colours
image showing the cpd website homepage
image of a person holding their mobile phone while scrolling through the cpd website


When Car Protect Direct team got in touch and asked us to help build the Car Protect Direct site — we couldn't resist.

Car Protect Direct was looking for a modern and simplistic website, both in looks and features. While it needed to highlight their products, it required a smooth checkout for visitors, too — user experience was important.

Aside from helping with the build, we suggested improvements in tech and UX to ensure customers could check out in as few clicks as possible.
image of section of cpd website showing customer bundle options

The project included:

Up to date digital strategy
End-to-end operational model
Streamlined payment options
Fully responsive website
mockup of 3 tablets each displaying different parts of the cpd website


So the Car Protect Direct website is a simple one, and that meant it needed a simple and smart user journey. In total, there are three core pages with nine variations, which are retrieved from CDP’s back-end via API. We then used 3rd party tech providers to make the checkout process as simple as it needed to be.

Another smart feature we included is the ability to look up a vehicle from its registration number. This saved the user time and meant they didn’t have to enter many form fields.

To speed up the checkout process further, we used a modern feature to look up the customer’s address, too. Where normally you’d have to enter a postcode and first line of address — with CPD’s it’s one or the other.

For those really in a hurry, we made it possible to check out by setting up a direct debit in three clicks. Yes, three. You see, once a customer has seen a product they want, buying it is their next thought. They don’t want to faff around entering every line of their address or spend minutes setting up a direct debit. They want to be in and out. And that’s what we made possible.
mockup of a mobile phone showing the cpd website
mockup of a mobile phone showing the cpd website
mockup of a mobile phone showing the cpd website
mockup of a mobile phone showing the cpd website

The Impact

Project turned around in short timescales, perfectly on budget
Simple to use, maximum user experience
Effective basket process aiding convenience & trust
Streamlined sign up for enhanced user adoption
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star

Here’s what they had to say

Upon launching a new arm of our business, we needed a quality website setting up that was able to integrate with our internal policy quoting systems. As a business that is predominantly built around internal resource and development, it was important that any third-party we worked with was able to adapt to our business and learn our ways. Untapped have proven to be a considerable asset to us, giving us reassurance that third-party companies can have the same level of care, attention to detail, and investment to understanding the core objective as our own teams deliver. A great quality end result too!
Will and James at Untapped took the necessary time to understand our product, then delivered a simple and effective app for watching Virtual Reality films on Android and iOS devices.  They’ve continued to provide support for our requirements, resolving multiple technological challenges, while also making valuable suggestions for enhancements aligned with business opportunities for us. They are a great team to work with.

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