Case Study

Webflow site build
Backend API
View live project
Pledge website being built using the Webflow CMS


There’s never been a better time to lower your carbon footprint and do some good for the planet. But it’s not easy to calculate your emissions, and even then, how do you know if they adhere to the correct standards? Well, that’s where Pledge comes in.

With unique tech that helps businesses understand and manage their carbon footprint, it’s never been easier to stay up to date with your business’s climate impact. By making it simple to measure, you can reduce and offset your footprint and help keep the planet alive.
Pledge is backed by some pretty awesome people, too. Aside from climate specialists, industry-leading companies such as and Unity are also on board. What's more, they calculate emissions in adherence to the strictest standards, e.g., GHG, GLEC, ICAO).

What’s not to like?
Screenshot of Pledge website homepage
Pledge logo, white on purple background
Green foliage, ferns
Screenshot of Pledge website layout
Screenshot of Pledge website layout, an integrated suite of climate solutions


This is another project that came about through our partnership with For Sure Studio — a creative design agency from London. The brief was to create a minimalistic brochure site for Pledge — with a focus on highlighting their products and offering a pleasant user journey.

We feel the key to a good brochure site is simplicity. First off, it had to look good, and For Sure Studio nailed this. Then it was our job to make the website user-friendly and easy to maintain should the client wish to make changes. This was highlighted in the brief, and we more than delivered on this front, with a modern theme and simple features.
Pledge website being used on smartphone and laptop

The project included:

Fully responsive website
Device specific content  delivery
3rd party integrations
Project handover to client
Webflow logo, white on dark grey background
Screenshot of Pledge website layout
Screenshot of Pledge website layout
Pledge marketing message, We Are Empowering
Pledge logo mark, 3 circles made of diagonal lines, purple on white background


Once we had a fully responsive layout, we worked on editing the content blocks until we found a structure we were happy with, and one that suited Pledge’s copy and content. We also worked on separate areas dedicated to mobile-specific content, ensuring a fully responsive website on all devices.

It was important to have a strong CTA on the homepage. Something that would encourage users to get in touch. So, we worked with Zapier and used their marketing forms to create a CTA that hooked people in and made it easy to submit an inquiry.

The website gets Pledge’s message across in a simple yet effective way. There’s nothing complex, and neither is the tech cutting-edge. But do you know what? That’s okay. Because sometimes all that’s needed is a simple and effective site that tells people about the business and encourages them to get in touch.
Screenshot of Pledge website layout on smartphone screen
Screenshot of Pledge website layout on smartphone screen
Screenshot of Pledge website layout on smartphone screen
Screenshot of Pledge website layout on smartphone screen

The Impact

Helped secure further rounds of investment
Project turned around in short timescales, perfectly on budget
Showcases their products raising awareness
helps companies understand how to remove their carbon footprint
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star

Here’s what they had to say

"The Untapped team are fantastic partners.  We very much appreciated their open, honest and rapid communication — which is a rare find! They can be counted on to provide holistic solutions that go beyond just meeting the initial brief — and they go the extra mile ensure that the end product is truly exceptional."
"I've had the pleasure of working with Will & Untapped on a number of occasions, most recently at Spirit Health Care where a full overhaul of an existing system was needed. Will always takes the time to ensure that the technical requirements of the project and acceptance criteria are fully understood before embarking on any work, and he provides clear communication throughout the lifecycle of the project. The results of such an approach speak for themselves and I would be happy to recommend untapped to anyone looking for a new solution or technical consultancy."
"Untapped were a pleasure to work with from start to finish. Taking the time to understand our brief and asking the right questions to help us achieve not just what we wanted but also what we needed. Will and his team showed a huge commitment to delivering. Producing eye catching designs that are modern and slick, using an intelligent discovery and UX thought process. Clearly technical experts, web development of our new dashboard in Wordpress was a breeze and an enjoyable process to be a part of. We are very happy with the results and would highly recommend."
"I recently worked with Untapped on a complete re-design of my webflow website. The team took the time to deeply understand what I was looking to achieve and constantly keep in touch throughout the design process. The result speaks for itself with a large increase in traffic and inbound leads from the site. I’d recommed the team at Untapped to anyone looking for web development and design."
"Working with Untapped was a pleasure from start to finish. Throughout the project they were great communicators and ensured that we were informed at every step. They grasped our concept at the early stage and planning meetings were really easy and stress free. The quality of the work that Untapped produced was exactly as we required. I would not hesitate to use them again."
"The Untapped team was a pleasure to partner with on some quick-turn deliverables. They were fast and flexible as feedback came in and held themselves to high production standards, ensuring that our final outputs met everyone's expectations."
"Upon launching a new arm of our business, we needed a quality website setting up that was able to integrate with our internal policy quoting systems. As a business that is predominantly built around internal resource and development, it was important that any third-party we worked with was able to adapt to our business and learn our ways. Untapped have proven to be a considerable asset to us, giving us reassurance that third-party companies can have the same level of care, attention to detail, and investment to understanding the core objective as our own teams deliver. A great quality end result too!"
"Will and James at Untapped took the necessary time to understand our product, then delivered a simple and effective app for watching Virtual Reality films on Android and iOS devices. They’ve continued to provide support for our requirements, resolving multiple technological challenges, while also making valuable suggestions for enhancements aligned with business opportunities for us. They are a great team to work with."
"We worked with Untapped on a VERY last minute project and I couldn't imagine a safer set of hands! Our brief to them was scant at best, but they got to the very bones of it with ease. They approached the job with creativity and flexibility, while we were probably the worst kind of client! They made suggestions and slipped into our working methods with ease. The end product far exceeded our expectations and I wouldn't hesitate to recommend Will and Untapped. I look forward to working with them again soon."
"Having worked with Will and the team at Untappd since the inception of my business in April 2020, I have come to rely on the expertise and support that they have provided throughout my journey into e-commerce entrepreneurship. Without their significant expertise it would have been impossible to get my business off the ground so quickly and professionally. I am indebted to Untapped for their continuing support as my business not only expands but thrives within a competitive industry."
"Untapped has been an incredible help to our project from day one. Constantly challenged to find workarounds and creative solutions thanks to a changing tech landscape, Will and his team never let up. And the final product, The Wayback, is now once again helping those living with dementia to relive their past happy memories."
"Web3 is the fastest-paced and most fluid sector I've worked in. We needed a partner who were able to quickly grasp the basis of the project as well as work with the same pace and flex. Untapped nailed this on both counts and delivered a great looking site in a very small timeframe."
"Love it, thanks again Will Yoxall, Glen Saunders and the team at Untapped. If anybody is looking for fast, affordable and quality design work I can highly recommend the team at Untapped."
"Working with Untapped has been a pleasure. Within two weeks we had a fully functioning e-commerce website and were taking our first veg box orders. They've helped us develop our business, providing continual site upgrades, help and direction to create and establish our business plan and providing weekly marketing graphics to aid sales and boost brand presence. We look forward to using their skills and knowledge as our business grows and develops."

More case studies

So, how can we help you?

Get some support

Something broken? Got a non-urgent question? Support is the one.

Call us

Mon-Fri from 8am to 5pm.
0203 004 7985

Unleash your untapped potential

Get in touch to find out what we can do for your business.
Book a consultation