Who
The Cotswold Veg Box Company was set up by two local lads, Pete Robinson and Alex Thompson in 2020. The coronavirus pandemic changed the way people shopped for groceries, with more people turning to home delivery.
Pete and Alex realised this, and so set up The Cotswold Veg Box Company. In a nutshell, the service allows people to order fresh fruit and veg at the click of a button and have it delivered to their doorstep, contact-free. Most importantly, you’re getting top quality fruit and veg from the best British farms.
Pete and Alex realised this, and so set up The Cotswold Veg Box Company. In a nutshell, the service allows people to order fresh fruit and veg at the click of a button and have it delivered to their doorstep, contact-free. Most importantly, you’re getting top quality fruit and veg from the best British farms.
Fresh produce from the Cotswolds. Direct to your door.
What
The Cotswold Veg Box has a unique product, and the branding and website had to reflect this, too. The main focus was the eCommerce store, which would act as a central sales platform and allow customers to buy fresh produce and sign up to a weekly or fortnightly subscription model.
The project included:
Up to date digital strategy
Branding pack and full site design and build
Single and subscription payment options
Ongoing development and marketing support
How
All that delicious fruit and veg had to be eaten before it went to waste. And so we designed and developed a fully-fledged online store in two weeks — completely on brand, and complete with a subscription model. Alongside this, we put together a marketing strategy that would help the business grow in the short, medium and long term. Here’s a breakdown of everything we did:
Branding
Everything about The Cotswold Veg Box Company screams quality and sophistication. From the produce and the packaging to the area they work in. It was important the website and branding gave off a classy vibe, and instilled trust and confidence in their customers. We already knew this, and Alex and Pete also made it clear in their brief. To hit the brief, we used modern, elegant strong colours fonts.
As well as on the website, the branding would take centre stage on their delivery trucks, too. And well, you know you’ve done something right when the brand colours you choose — in this case, CVB Green — is known throughout the area as the colours of the brand that uses it.
Winner winner, veg box dinner.
Winner winner, veg box dinner.
Technology
The Cotswold Veg Box is purely an online business. So, the website would be the only place people could buy their fresh greens. As well as being easy to use, it had to be responsive to all devices, be able to cope with large volumes of orders and provide a satisfying customer journey from start to finish.
The finished product was simple, intuitive and easy to use. It was also compatible with mobile and tablet. And most importantly, it was functional. From the website, customers could order one-off veggie boxes, choose add-on items like eggs and milk, and subscribe to weekly or fortnightly deliveries.
The finished product was simple, intuitive and easy to use. It was also compatible with mobile and tablet. And most importantly, it was functional. From the website, customers could order one-off veggie boxes, choose add-on items like eggs and milk, and subscribe to weekly or fortnightly deliveries.
But it wasn’t just a website we worked on. We also created a mobile app for Android and iOS to complete their eCommerce package. The app was a place for customers to fulfil orders easier and quicker, and keep track of the things they’d ordered.
Business development and operational support
Our experience in business development was perfect for The Cotswold Veg Box company — which was a little lost when it came to scaling its business and getting to grips with all the tech. But that’s okay, they had our help.
From optimising customer service to refining delivery routes, we were there to ensure the business ran as effectively and efficiently as possible. This also meant teaching them a thing or two about the tech, as one day, they’d like to adapt the tools themselves. We taught them everything they needed to know and continue to do so to this day.
From optimising customer service to refining delivery routes, we were there to ensure the business ran as effectively and efficiently as possible. This also meant teaching them a thing or two about the tech, as one day, they’d like to adapt the tools themselves. We taught them everything they needed to know and continue to do so to this day.
The Impact
Achieved a conversion rate of 4.66%
In the first year of trading 9,542 orders were fulfilled
From 60 to 350 orders a week within the 1st year of trading
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