Case Study

The Cotswold Veg Box Co.

Backend Integrations
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Image of smartphones showing the CVB website pages, with fruit and vegetables in the background


The Cotswold Veg Box Company was set up by two local lads, Pete Robinson and Alex Thompson in 2020. The coronavirus pandemic changed the way people shopped for groceries, with more people turning to home delivery.

Pete and Alex realised this, and so set up The Cotswold Veg Box Company. In a nutshell, the service allows people to order fresh fruit and veg at the click of a button and have it delivered to their doorstep, contact-free. Most importantly, you’re getting top quality fruit and veg from the best British farms.
Fresh produce from the Cotswolds. Direct to your door.
The Cotswold Veg Box Company logo on top of photo of the Cotswolds
Image of veg box containing lots of fruit and vegetables
Image of local farmers, standing by their tractor in a field, with their dogs
Delivery van outside customers house in the Cotswolds


The Cotswold Veg Box has a unique product, and the branding and website had to reflect this, too. The main focus was the eCommerce store, which would act as a central sales platform and allow customers to buy fresh produce and sign up to a weekly or fortnightly subscription model.
Image of person using the CVB website on a laptop in their home

The project included:

Up to date digital strategy
Branding pack and full site design and build
Single and subscription payment options
Ongoing development and marketing support


All that delicious fruit and veg had to be eaten before it went to waste. And so we designed and developed a fully-fledged online store in two weeks — completely on brand, and complete with a subscription model. Alongside this, we put together a marketing strategy that would help the business grow in the short, medium and long term. Here’s a breakdown of everything we did:


Everything about The Cotswold Veg Box Company screams quality and sophistication. From the produce and the packaging to the area they work in. It was important the website and branding gave off a classy vibe, and instilled trust and confidence in their customers. We already knew this, and Alex and Pete also made it clear in their brief. To hit the brief, we used modern, elegant strong colours fonts.
image of cvb branding document front cover, with cvb logo and title fonts
image of a page from the cvb branding document document
image of a page from the cvb branding document document
image of a page from the cvb branding document document
image of a page from the cvb branding document document
image of a page from the cvb branding document document


The Cotswold Veg Box is purely an online business. So, the website would be the only place people could buy their fresh greens. As well as being easy to use, it had to be responsive to all devices, be able to cope with large volumes of orders and provide a satisfying customer journey from start to finish.

The finished product was simple, intuitive and easy to use. It was also compatible with mobile and tablet. And most importantly, it was functional. From the website, customers could order one-off veggie boxes, choose add-on items like eggs and milk, and subscribe to weekly or fortnightly deliveries.
Squarespace logo in white
Cotswold logo on top of background of roses
Cotswolds Veg Box website displayed on tablet, desktop, laptop and smartphone screens
 CVB website being built in Squarespace site builder, using a laptop
Full screenshot of CVB website homepage
Full screen shot of CVB website product page

Business development and operational support

Our experience in business development was perfect for The Cotswold Veg Box company — which was a little lost when it came to scaling its business and getting to grips with all the tech. But that’s okay, they had our help.

From optimising customer service to refining delivery routes, we were there to ensure the business ran as effectively and efficiently as possible. This also meant teaching them a thing or two about the tech, as one day, they’d like to adapt the tools themselves. We taught them everything they needed to know and continue to do so to this day.
CVB marketing flyers
CVB delivery route map
CVB logo on top of background of strawberries
CVB marketing social graphic from Mother's day

The Impact

Achieved a conversion rate of 4.66%
In the first year of trading 9,542 orders were fulfilled
From 60 to 350 orders a week within the 1st year of trading
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icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star
icon of an orange 5 pointed star

Here’s what they had to say

Working with Untapped has been a pleasure. Within two weeks we had a fully functioning e-commerce website and were taking our first veg box orders. They've helped us develop our business, providing continual site upgrades, help and direction to create and establish our business plan and providing weekly marketing graphics to aid sales and boost brand presence. We look forward to using their skills and knowledge as our business grows and develops.
Having worked with Will and the team at Untappd since the inception of my business in April 2020, I have come to rely on the expertise and support that they have provided throughout my journey into e-commerce entrepreneurship. Without their significant expertise it would have been impossible to get my business off the ground so quickly and professionally. I am indebted to Untapped for their continuing support as my business not only expands but thrives within a competitive industry.

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