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adeus

Simplifying wills and legacy planning with a seamless digital experience

Who

adeus is a technology-driven platform dedicated to making wills and legacy planning accessible. Their mission is to simplify an often daunting process by combining expert guidance with secure, user-friendly digital tools. Available to consumers directly and through partnerships, Adeus needed a digital presence that inspired trust, encouraged sign-ups, and supported growth.

What

adeus partnered with Untapped to redesign their marketing website and implement new functionality to capture and qualify leads effectively. The challenge was twofold: deliver a professional, approachable digital brand experience and build a scalable, conversion-optimised platform.

The project included:

Enhanced Brand Identity

Modern, trust-focused UI design in Figma

Full Webflow rebuild with CMS, analytics, and integrations

New Partners page and step-by-step lead qualification forms

How

Untapped worked end-to-end across strategy, design, development, and deployment: Ran a strategy session, UX/content audit, and SEO review to refine messaging. Designed a modern, professional UI in Figma, balancing clarity with bold, trust-building visuals. Rebuilt the site in Webflow for speed, performance, and ease of management. Set up CMS, analytics, and third-party integrations, plus provided a recorded handover and training. Added a new “Partners” page to highlight employer and channel relationships. Designed and implemented progressive forms to qualify users with a simple, step-by-step journey, seamlessly integrated into the site’s navigation

The Impact

Increased sign-ups through a seamless and guided user journey.

Strengthened brand trust with a clear, approachable digital presence.

Improved site performance and ease of management for the adeus team.

Enabled scalable lead qualification and partner acquisition.

Delivered a digital platform ready to support future expansion and innovation.

The result is a scalable, conversion-focused platform that reflects Adeus’ mission and vision while supporting their growth into new markets and partnerships.

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