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adeus

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Simplifying wills and legacy planning with a seamless digital experience

Who

adeus is a technology-driven platform dedicated to making wills and legacy planning accessible. Their mission is to simplify an often daunting process by combining expert guidance with secure, user-friendly digital tools. Available to consumers directly and through partnerships, Adeus needed a digital presence that inspired trust, encouraged sign-ups, and supported growth.

What

adeus partnered with Untapped to redesign their marketing website and implement new functionality to capture and qualify leads effectively. The challenge was twofold: deliver a professional, approachable digital brand experience and build a scalable, conversion-optimised platform.

The project included:

Enhanced Brand Identity
Modern, trust-focused UI design in Figma
Full Webflow rebuild with CMS, analytics, and integrations
New Partners page and step-by-step lead qualification forms

How

Untapped worked end-to-end across strategy, design, development, and deployment: Ran a strategy session, UX/content audit, and SEO review to refine messaging. Designed a modern, professional UI in Figma, balancing clarity with bold, trust-building visuals. Rebuilt the site in Webflow for speed, performance, and ease of management. Set up CMS, analytics, and third-party integrations, plus provided a recorded handover and training. Added a new “Partners” page to highlight employer and channel relationships. Designed and implemented progressive forms to qualify users with a simple, step-by-step journey, seamlessly integrated into the site’s navigation

The Impact

Increased sign-ups through a seamless and guided user journey.

Strengthened brand trust with a clear, approachable digital presence.

Improved site performance and ease of management for the adeus team.

Enabled scalable lead qualification and partner acquisition.

Delivered a digital platform ready to support future expansion and innovation.

The result is a scalable, conversion-focused platform that reflects Adeus’ mission and vision while supporting their growth into new markets and partnerships.
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Here’s what they had to say

Sometimes you work with people who just 'get you'. Untapped is one such company. It's rare, but sometimes you work with partners, vendors, service providers and others who just understand you; not just your business, but your tone, your values, and in this case your vision. Thanks to Will, Glen and Steph at Untapped as they're at the top of that category for Nick and I. Their work on the new adeus website is a perfect reflection of our vision. They even wrote a draft of a Vision statement. Just a placeholder until we had time to agree on one ourselves, but it was such a great reflection of us that we just agreed. Not a word changed. I could not recommend them any more highly. The result is amazing, we also learned a lot, got to tell our story, and have that translated by Untapped into something we're really proud of.
Mark Hedley
Co-founder/COO - adeus

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