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Stuff from the Loft

A digital home for a creative consultancy

Who

Stuff from the Loft is a consultancy built on decades of big-agency experience. Their model is flexible and lean, bringing in only the right talent for the job. They’ve worked across strategy, production, and education - and their philosophy is rooted in simplicity: speak to humans in a way that matters. They needed a website that carried that clarity online.

What

SFTL came to Untapped with two clear goals: Build a modern, engaging website that reflected their philosophy and portfolio. Successfully migrate a large WordPress blog archive into Webflow without losing functionality, discoverability, or readership. This was no small task. The blog, built over many years, contained deep archives, categories, search, and commenting functionality. The challenge was to migrate everything seamlessly while upgrading the experience for both users and the SFTL team.

The project included:

New creative home in Webflow

Migrated WordPress blog content.

Preserved SEO and readership.

Added dynamic layouts and features.

How

Untapped worked in two parallel streams: site development and blog migration. Refined UX and finalised UI across desktop, tablet, and mobile. Built the site in Webflow with immersive case study layouts, hover animations, and dynamic content sections. Migrated the full WordPress blog archive into Webflow CMS, including categories, search, archives, pagination, and sharing features. Redirected all traffic from the legacy blog (davedye.com) to the new SFTL domain, ensuring continuity for readers and SEO. Empowered the team with a Webflow CMS that allows full independence in editing and publishing content. The migration was a significant technical achievement, delivered through careful planning, rigorous testing, and close collaboration with the client.

The Impact

Seamless migration with no loss of functionality.

Simple CMS gives the team full content control.

SEO strength and audience reach maintained.

Online presence now matches their creative reputation.

Platform supports both portfolio and ongoing content.

Stuff from the Loft now has a digital presence that combines creativity, credibility, and content - a home for both their consultancy and their voice.

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