Untapped Insights

Rebuilding or replatforming

Taking a Vibe-Coded App to Production: A Founder's Checklist

Why every fix breaks something else after launch, plus a production readiness checklist for your AI-built app.

The business case for turning your web portal into an app

Your portal proves demand. An app turns it into a habit. Here's how to build a business case your board will sign off.

Delivering an Innovate UK Project: A Plain English Guide

You've won the money. Here's how to spend it properly, work with an agency and keep your Innovate UK claims clean.

Rebuilding or replatforming

Rebuild or Refactor? How to Decide Before You Spend (With Real Timelines)

Rebuild or refactor? How to tell if it's the code, the platform or the team, with real timelines from our projects.

Rebuilding or replatforming

Why It's Time to Move from npm to pnpm: The Case for Switching

Why pnpm beats npm on the things that matter: install speed, honest dependencies, and monorepos that actually work.

Rebuilding or replatforming

How to Edit a Webflow Website: A Simple 2026 Guide

Everyday Webflow edits are simpler than they look. Here's how to update text, images and blog content, then publish with confidence.

Untapped x Grantbank: Grant Funding for Product Development

Winning a grant is one challenge. Building what you promised is another. Meet the Untapped and Grantbank partnership.

I Built Framer Ecommerce for Almost Nothing With AI

Framer has no native cart, so I built one on mostly free tiers using React, Stripe, Cloudflare Workers and AI.

Inside Untapped

Relentlessly Rewarding - Nine Years of Untapped: A Conversation with Founder Will Yoxall

Nine years ago, Will Yoxall was a freelancer with no regular income and a big vision. Today he leads a 12-person agency with award-winning work and a growing product portfolio. For Untapped's ninth birthday, Steph sat down with Will for an unscripted look back at the early grind, the lessons that stuck, and how he sees AI reshaping the industry next.

Inside Untapped

AI assisted, not AI produced: how we use AI at Untapped

Everyone's using AI now. The difference that matters is AI assisted versus AI produced. Here's where we draw the line.

You've Vibe Coded an App, Now What? A Founder's Guide

Vibe coded a working app? Here's the honest guide to what comes next, from security and scaling to finding real users.

Inside Untapped

Two Wins at the National Digital Awards

Untapped wins App Development & B2C eCommerce Agency of the Year at the 2026 National Digital Awards!

App Push Notifications: How to Use Them Effectively (Without Losing Users)

Push notifications are one of the most powerful tools in mobile. Here's how to use them well and why restraint is part of the strategy.

Rebuilding or replatforming

How we cracked half metre fabric ordering on Shopify: an interview with our lead developer

How we cracked decimal-length fabric ordering on Shopify, built a custom bill of materials, and did agile in reverse. An interview with our lead developer.

Your Brand Doesn't Need a Rebrand. It Needs a Refresh.

If your brand has the bones but the execution's patchy, you don't need a rebrand. You need a refresh.

Rebuilding or replatforming

How a Shopify Migration Grew a Subscription Ecommerce Brand by 38%

From a lockdown startup to a London franchise: how the right Shopify migration built a subscription ecommerce business that compounds.

Product Discovery Trends in 2026: Why Research Before Build Is Non-Negotiable

The most expensive mistake is building the wrong thing. Product discovery in 2026 is faster, smarter, and non-negotiable.

The Rise of the Fractional CTO: Why More Startups Are Hiring Part-Time Tech Leaders in 2026

Startups need senior technical leadership but can't always justify a full-time hire. Enter the fractional CTO.

Digital Business Strategy Trends in 2026: Where Smart Companies Are Investing

AI, platform consolidation, and customer experience are where the smart money is going in 2026.

Building a Startup in 2026: the Tech, Funding, and Product Trends You Need to Know

AI tools, higher investor expectations, and the gap between prototype and product are defining startup life in 2026.

SEO Trends in 2026: AI Search, Structured Data, and What Actually Ranks

AI search, E-E-A-T, and structured data have changed how SEO works. Here's what actually ranks in 2026.

Digital Activation Trends in 2026: Gamification, Interactivity, and Real Engagement

Digital activations in 2026 are smarter, more personalised, and tied to real business outcomes.

Digital Marketing Campaign Trends in 2026: Where the ROI Actually Is

Budgets are tight and platforms keep changing. Here's where digital marketing ROI actually lives in 2026.

Brand Identity Trends in 2026: What Stands Out When Everything Looks the Same

AI has made everyone look professional. Strategy is what makes you look different. Here's how brand identity is evolving.

Agile Project Delivery Trends in 2026: What's Working (and What's Theatre)

Agile is everywhere, but results aren't. Here's what's working, what's theatre, and what to look for in 2026.

Rebuilding or replatforming

Frontend Development Trends in 2026: Performance, Personalisation, and What Users Expect

Meta-frameworks, TypeScript, AI tooling, and performance-first design are defining frontend development in 2026.

Rebuilding or replatforming

Backend Development Trends in 2026: APIs, AI, and Infrastructure That Scales

AI, serverless, API-first design, and zero-trust security are reshaping backend development in 2026.

Rebuilding or replatforming

DevOps Trends in 2026: What Every Non-Technical Founder Should Know

DevOps affects your shipping speed, stability, and costs. Here's what non-technical founders need to know in 2026.

Rebuilding or replatforming

The Real Cost of Off-the-Shelf vs Custom Software in 2026

Off-the-shelf looks cheaper upfront. Over five years, the maths often tells a different story.

Rebuilding or replatforming

How Much Can You Actually Customise a Shopify Store? More Than You Think

Custom Shopify apps let SMEs build stores that fit how their business actually works — not just what the platform does out of the box.

Making Blockchain Feel Human: The UX Behind adeus True Wills — Featured in CoinGeek

How we designed end-to-end UX for adeus True Wills, making blockchain-powered legacy planning feel simple, safe and human.

Why Push Notifications Can Make or Break Your Mobile App

Push notifications are central to user engagement in mobile apps, directly influencing retention, user experience, and revenue. Their effectiveness, however, relies heavily on careful strategy and execution. A considered approach can significantly enhance your app's success, whereas misuse can quickly lead to user frustration and app abandonment.

Before / After: A Redesign That Boosted Conversions

A conversion-led redesign for EuroFresh. What changed, why it works, and the principles behind every design decision.

Rebuilding or replatforming

A Non-Technical Guide to Choosing the Right CMS

Webflow, WordPress, headless, or custom build? A practical guide for non-technical teams choosing the CMS that fits how they actually work.

How Consumer Behaviour Has Shifted After the Pandemic

Six years on, pandemic-era habits have become the baseline. Here are the shifts that matter most and what they mean for product teams.

AI Tools Every Product Team Should Try in 2026

A practical guide to the AI tools worth adopting, the governance rules to set first, and a 30-day plan to get your team started.

Inside Untapped

How Full-Service Agencies and Specialist Partners Can Work Better Together

The partnership model is powerful when the operating model is designed. Here is how to make agency-specialist collaboration actually work.

What Product Leaders Should Know About the 2026 Tech Landscape

Agentic AI, tighter regulation, and rising trust expectations are reshaping product roadmaps. Here is a practical guide to what matters most.

Rebuilding or replatforming

What We Learned from Building Stuff from the Loft

How we migrated a full WordPress blog archive into Webflow, and what the process taught us about scoping, feedback, and CMS migrations.

What It Actually Takes to Build a Tech Product in 2026

Our CEO Will and SeedLegals founder Anthony Rose discuss what it really takes to build a scalable tech product in 2026.

Rebuilding or replatforming

Five Signs Your Website Is Costing You Sales

A non-technical diagnostic for decision makers. Spot the silent friction that turns visitors into lost revenue.

Rebuilding or replatforming

How to Conduct a UX Audit of Your Existing Site

A UX audit is cheaper, faster, and often more revealing than a redesign. Here's a simple process you can run in days, not months.

Discovery Before Build: the non-negotiable first step for mobile apps

Why discovery and technical discovery should come before development in every mobile app project.

Landing Page Best Practices: How to Build Pages That Actually Convert

Proven landing page best practices to help you build high-converting pages that turn clicks into customers.

The Future of UX Design in an AI-First World

AI won't replace UX designers, but it's reshaping workflows. Learn how to leverage AI tools while protecting what makes your work human.

Rebuilding or replatforming

Why Structured Data for AI Search Is Worth Getting Right

AI search is changing how businesses get found. Here's a practical guide to structured data and why it's worth your attention.

Dashboard and Digital Product Trends for 2026

The Shift From Static Reporting to Action Driven Interfaces

E commerce trends in 2026

What's changing in e-commerce, what to do next, and how to win customers without burning margin

Rebuilding or replatforming

Website Trends for 2026

What modern businesses need to build, design, and prioritise now

UI/UX Trends for 2026

The design shifts shaping mobile apps, software, and digital products in 2026

Mobile App Trends For 2026

How AI, UX, trust, and retention are reshaping mobile app success in 2026

Mobile Apps In 2026 Will Deliver A Higher ROI Than Websites

Why Mobile Apps Will Deliver a Higher Return on Investment In 2026 Than Mobile Websites and Desktop

Why Marketing Agencies Should Partner with Digital Agencies for Landing Pages

Client expectations haven’t just crept up over the last few years – they’ve skyrocketed.Retainers are under pressure, CPCs are rising, and “brand awareness” alone no longer cuts it. Clients want a clear line from campaign spend → leads → revenue.

Common Mistakes UK Web Designers Make (and How to Avoid Them)

If you design websites for UK businesses, you’re not just pushing pixels around a screen - you’re shaping how real people discover, judge and contact those businesses.

Inside Untapped

How to Use AI to Optimise Your Day to Day Workflows

Most people do not lose time on big strategic decisions. They lose it in small moments. You open your inbox to reply to one message. Twenty minutes later you are buried in threads, trying to remember what still needs a response.

Rebuilding or replatforming

How Shopify’s new WordPress plugin changes the game for modern brands

The e commerce space shifts quickly. Every year brings a fresh set of tools, new expectations from customers, and a higher bar for what a great online experience should feel like. Last week Shopify quietly introduced something that many people have wanted for years. A way to bring Shopify’s power into a WordPress site without the usual juggling act of plugins, workarounds, and half connected systems.

Inside Untapped

Untapped featured in Your Business Magazine (UK)

Untapped is featured in Your Business Magazine UK, sharing how deisgn, technology and business combine to turn digital products into growth.

What Hawkstone’s “Beer Farmer” Teaches Us About Gamification

When Hawkstone Beer introduced Beer Farmer, it looked like a tongue-in-cheek stunt. A retro-style online game where you guide a pixelated Jeremy Clarkson through angry cows and swarms of wasps to harvest barley hardly screams “serious brand strategy.” Yet behind the humour is a masterclass in gamification.

Local SEO and Social Media: A Practical Guide for Local Businesses

Every local business, whether installing bespoke bathrooms or fitting eco-friendly heat pumps, relies on two complementary pillars to thrive online: Local SEO to attract search traffic and social media to build connections. Below are clear, action-oriented tactics and trusted resources to help you start optimising today.

Red Flags: How to Spot a Bad App Development Agency Before You Sign

Choosing an app development agency is a big move. It’s also where a lot of startups, scaleups and even established brands lose time, money and momentum. We’ve had countless clients come to us after getting burnt by a previous partner. The signs were there early on, but they were missed or ignored.

Hybrid vs Native App Development: What’s Right for Your Business in 2025?

The decision between hybrid and native app development is more than a technical one. It’s a strategic choice with far-reaching consequences across time, budget, scalability, and user experience. As mobile demand skyrockets and developer resources tighten, smart companies are asking: Is native development still worth it, or is hybrid finally the faster, leaner way to scale mobile experiences?

Rebuilding or replatforming

Why Shopify Beats Wix and Squarespace for Serious E-commerce

If you’re running an online store or thinking about launching one, chances are you’ve come across Wix, Squarespace, and Shopify. All three offer website building tools, but only one truly stands out when it comes to building and scaling a high-performing e-commerce business.

Ionic React vs React Native: Which Should You Choose in 2025?

If you're building a mobile app today, chances are you're choosing between two of the most popular cross-platform frameworks: Ionic React and React Native. Both let you build high-quality mobile apps using JavaScript and React. But they approach things very differently. Depending on your goals, team, and long-term plans, the right choice could save you months of work and thousands of pounds.

How Can VR Help in Healthcare?

The human mind is a powerful machine capable of constructing entire worlds from thought alone, and virtual reality taps into this innate ability to reshape perception, enabling immersive therapeutic experiences that can accelerate healing and transform patient care.‍

Rebuilding or replatforming

How to Move Your Domain Without Website or Email Downtime: A Step-by-Step Guide

A practical guide to moving your domain without website or email downtime using smart DNS setup and testing.

HMRC’s Advance Notification Rules Are Costing UK Tech Startups Millions. Here’s What You Need to Know

UK startups are losing R&D funding by missing HMRC’s new notification deadline. No form, no claim.

How Gamified and Interactive Learning Is Transforming Healthcare Training in the UK

Interactive learning is changing how UK healthcare staff and students train. It’s more engaging, more effective, and backed by data. Here’s why it works.

Agile Processes for Startups: Smarter, Leaner Product Development

Startups need to move fast. Markets shift. Startups move fast. So should your processes. We use agile strategies built for early-stage teams—practical, focused, and ready to scale.

Rebuilding or replatforming

Why Builder.ai's Failure Proves There's No Shortcut to High-Quality Digital Products

The recent collapse of Builder.ai has made headlines across the tech world. But for those of us who build high-quality, scalable digital products day in and day out, it's not exactly surprising.

The Wayback - An Untapped Product

Untapped is delighted to announce that, as of 26 April 2025, The Wayback officially became part of the Untapped family. This partnership marks a bold new chapter in the story of dementia care, blending Untapped’s technical and commercial firepower with the creative brilliance and commitment of The Wayback founders.

The Difference Between Flutter, Ionic and React Native (And When to Use Each)

Choosing the right Hybrid App framework can make or break the foundations of your digital product.

Why Figma Is the Industry Must for Creating and Maintaining UI Component Kits

Building and maintaining a robust UI component kit is a necessity. Designers and developers need tools that empower seamless collaboration, enforce consistency, and scale with evolving product requirements. Enter Figma: the cloud‑first design platform redefining how teams create, manage, and iterate on UI component systems.

App Store Optimisation: The Guide to App Success

Launching an app without a strategy for visibility is like opening a restaurant in a ghost town, it just won’t get noticed. In today’s crowded app landscape, App Store Optimisation (ASO) is the game-changer between an app that soars and one that gets lost in the shuffle.

Rise of Gamification: A Romance Between Strategy and the Power of Play

In today’s fast-paced digital landscape, every interaction is an opportunity to level up. Gamification isn’t about sprinkling fun on your website, it’s a strategic play that transforms everyday engagement into a dynamic, measurable journey.

Rebuilding or replatforming

New Year, New Digital You?

2024, was a year of remarkable evolution in the tech industry. Key trends included the rise of AI-driven personalisation, the increasing importance of mobile-first design, and the surge in e-commerce integrations to meet the growing demands of online consumers.

10 Things Every Growing Mobile App Needs

Creating a successful mobile app is not just about having a good idea, it is also about putting in place the right tools, processes and team to enable scaling. In this article, you are going to find out what are the top 10 essentials that every growing app must have for it to thrive and some bonus tips on how your app can stand out from the competition.

Why Use a Call to Action (CTA) and What Separates a Good CTA from a Bad CTA

Discover why CTAs are crucial for conversions and learn how to create effective ones that resonate with your audience.

Rebuilding or replatforming

Revealing the Potential of Client-Side and Server-Side Rendering.

The decision between client-side rendering (CSR) and server-side rendering (SSR) is crucial when it comes to web development since it affects user experience, performance, and overall success.

Rebuilding or replatforming

SQL vs. NoSQL Databases

Making a choice between SQL and NoSQL databases might be a game-changer for your company in the digital age. At Untapped, we are aware of how crucial data is to achieving your goals. We'll solve the puzzles around SQL and NoSQL databases in this post, enabling you to make decisions that support your digital objectives.

Are hybrid mobile apps more cost effective?

Hybrid mobile apps can offer cost-efficient, cross-platform solutions for start-ups & enterprise companies alike to reach wider audiences quickly.

Rebuilding or replatforming

Wondrous Webflow for eCommerce

Discover Webflow for your website – a versatile platform with easy editing, customisable plugins, and seamless eCommerce integration.

Rebuilding or replatforming

What's The Best In-build CMS Website Platform?

Get ahead in eCommerce with Untapped's Webflow skills. Tailored stores, SEO, seamless integrations. Contact for custom eCommerce solutions.

Essentials of Capital Raising

Advice for start-ups from three experienced individuals talking on the panel hosted by Standard Ledger.

Unleashing Innovation: What Mobile App Developers Do

Mobile app developers fuse technical prowess and creativity to craft seamless, user-centered experiences in your beloved apps.

Purposeful VR: The Wayback Now Uses Headjack.IO

Untapped elevates The Wayback's VR app for dementia support, partnering with Headjack.IO for iOS, Android, and VR headset quality and expansion.

Why Apps are Now More Popular than Websites

Amid mobile dominance in searches, firms leverage app downloads, push notifications, and rising mobile usage to boost sales and brand visibility.

Rebuilding or replatforming

Aggregating Results Across Sequential RxJS Requests

RxJS struggles with sequential requests. Introducing concatJoin utility function for simplicity and readability in aggregating results.

Progressive Web Apps: Why a PWA is Right for Your Project

PWAs offer native-like experiences, saving costs with a single codebase. See why a PWA is right for your project...

Rebuilding or replatforming

Angular 10 New, spurious typescript warnings in latest version

Facing TS1219 error in Angular 10? It's an IDE glitch due to new file import rules. Read on to find out more.

Ionic 4 is here! Ionic for everyone!

Ionic 4, released in 2019, is a game-changer with framework flexibility, improved capabilities, and enhanced performance for all.

What is Hybrid? Discover the Best of Both

Explore hybrid vs. native app development, from iOS and Android choices to evolving technologies like Ionic and React Native since 2008.