Joe's Auto Parks

Where LA's Commuters Park, and Hollywood Films

Who

Joe’s Auto Parks has been providing parking services across downtown Los Angeles since 1959. The business operates a wide range of facilities including garages, valet services, and self-park surface lots, with locations serving major landmarks such as the LA Convention Centre, Staples Centre, Grand Central Market, Pershing Square, and multiple courthouse and commercial districts. Joe's is a well-known parking operator with a network of city-centre locations used by daily commuters, monthly parkers, and the film and TV industry, where Joe's lots regularly double as filming spots for major productions.

What

Working in partnership with Noise Media, Untapped was brought in to design and build a complete digital programme: a mobile app for iPhone and Android, a single customer account that works across both the website and the app, and the connections behind the scenes to make it all run as one. The brief came with two clear must-haves. Build on top of what's already there. Joe's already had a working website that managed all their locations, content and customer details. The new app had to plug into that not replace it. One place to update a price, change a location, or add a new car park. One place for customer data. No double-keying, no duplication, no expensive rebuild. Ready before the World Cup. The app, the new account area and the supporting website improvements all had to be live, tested and downloadable well before the tournament kicked off in July — giving Joe's a real window to drive downloads, sign-ups and engagement before the rush. The app also needed to show off Joe's filming locations, a separate side of the business with its own audience, without cluttering things up for the everyday parker."

The project included:

A brand new iOS and Android app, built without throwing away what was already working

One account, one login, one place to manage parking, whether on the web or on the go

Search, book and pay for parking in a few taps, with real-time maps and saved locations

Delivered on a tight timeline to be ready for a major commercial moment: the FIFA World Cup 2026

How

We started with the look and feel, mapping out every key journey before a single screen was built, from signing up and finding a car park, to booking, paying and managing your account. Then we built one app that works the same on iPhone and Android, plugged straight into Joe's existing systems so nothing had to be rebuilt. Customers can search by location, see results on a map, save their favourites and pay securely without leaving the app. Filming locations sit in their own clearly marked space, so scouts and parkers each get what they came for. Push notifications give Joe's a direct line to their customers for the first time.