Who
Funding Loop is nursery funding software that automates claims, headcounts and codes, saving nurseries time and reducing errors.
What
Working in partnership with Noise Media, Funding Loop needed a marketing site that could do several jobs at once: explain a technical product quickly to time-poor nursery managers, build trust through social proof, and convert visitors into booked demos. The site also needed to be embedded into the team's existing Angular application without requiring the full build to be delivered in Angular, and it needed room to scale, with space for structured content like FAQs and partner showcases as the product ecosystem matured. Earlier mobile usability issues on the Book Demo flow needed resolving without disrupting the underlying booking provider integration.
The project included:
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One-page SaaS funnel - hero to booked demo in a single scroll.
Clean HTML and CSS, dropped straight into the client's Angular stack.
Accessible FAQ and Partners pages built to scale with the product.
Mobile demo flow rebuilt and validated across every real-world browser.
How
We started by mapping the conversion narrative end-to-end, structuring the page around how nursery managers actually evaluate software and prototyping the demo booking flow before any visual design was locked in. Design and build followed in Figma, then in clean, semantic HTML and CSS that the client's engineering team could drop into their Angular codebase. The page was structured around a classic SaaS funnel: hero, explainer video, testimonials, features, workflow, pricing, partners and a Book a Demo integration at the heart of conversion. A second stage added a styled, accessible FAQ page, a Partners page spotlighting integrations, and a mobile landscape fix on the Book Demo flow, validated across iOS Safari, Chrome on Android and desktop.
The Impact
A single, focused SaaS marketing journey from problem to product to booked demo, with proof, pricing and partners consolidated into one experience.
A self-serve FAQ layer that takes pressure off the support team and helps prospects qualify themselves before booking.
A front end delivered as clean HTML and CSS aligned to the existing Angular codebase, so the client's team can iterate quickly and ship new sections without a rebuild.
A scalable foundation that has absorbed new partners, refined positioning and additional content without needing to be re-architected.
Less time explaining the product. More nurseries booking demos.
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